The Ecommerce Company Flipkart on Friday said it supports over 6 lakh weavers, artisans and craftsmen throuhgout India throught its Samarth programme and is working on onboarding more such sellers on their platform
The Samarth programme was launched last year, wherein the e-commerce major had partnered with five non-governmental organisations (NGOs) to assist artisans use the web marketplace to sell their products.
Samarth supports the livelihood of over six lakh artisans, weavers and craftsmen through partnerships with NGOs and government entities, and provides the artisans an access to a pan-India customer base of quite 200 million, Flipkart said during a statement.
“With the assistance of state partnerships, we’ve been ready to bring artisans online from the remotest parts of Odisha, Andhra Pradesh , Uttar Pradesh , Bihar, Gujarat, Punjab and Karnataka till now.
“We are very encouraged by the progress we’ve made and our aim is to bring further thrust to the present initiative,” Jagjeet Harode, senior director and head of marketplace at Flipkart, said.
Speaking to reporters, he said the demand is stronger than pre-COVID-19 levels across various product categories.
“Traction is far quite what we saw pre-COVID-19 which is additionally reflecting in Samarth sales. We see two major trends – one is around decor, household essentials, care , food and beverages, all of those have seen a huge jump. In lifestyle, what has seen a jump is comfort wear and Samarth has helped,” he said.
Union Minister of State for farming , Dairying, Fisheries and MSME Pratap Chandra Sarangi said micro, small and medium enterprises (MSMEs) are vibrant and dynamic contributors to the Indian economy.
“It significantly contributes to the expansion of the country and features a huge potential to try to to more. E-commerce companies can help Indian MSMEs and therefore the handicraft sector adopt a worldwide outlook,” he said.
The minister added that providing insights around reducing cost of production, and recuperating prices for products would further boost the segment.
Harode said Flipkart has been providing artisans with consumer feedback on scaling and merchandise quality to assist these artisans enhance their earnings through the platform.
He added that the corporate has also been running awareness campaigns to succeed in bent potential sellers to hitch the platform.
Over the course of the year, Flipkart has partnered with several government entities including UP Khadi and Village Industries Board, Deendayal Antyodaya Yojana National Urban Livelihoods Mission (DAY-NULM), and Gujarat State Handloom and Handicrafts Development Corporation.
Flipkart also supports MSMEs through Walmart Vriddhi, a supplier development programme that aims to empower 50,000 MSMEs to ‘Make in India’ for local and global markets. It leverages the availability chains and expertise of the Flipkart businesses and Walmart, and provides tailored training and advice along side access to an ecosystem of peers and mentors