Mukesh Ambani’s company Reliance Industries has been ranked 2nd biggest brand after Apple in the FuturaBrand Index 2020
FuturaBrand releasing its 2020 Index said that Reliance Industries excels on every attribute
One of the foremost profitable companies in India, Reliance is, “very well respected” and “seen as behaving ethically” also as being related to “growth”, “innovative products” and “great customer service”, it said. “In particular, people have a robust emotional reference to the organisation.”
FutureBrand, which may be a global brand transformation company, said a part of Reliance’s success might be attributed to Mukesh Ambani’s recasting of the firm as a one-stop-shop for Indians.
“The chairman built on the prevailing petrochemicals business, transforming it into a digital behemoth designed to satisfy every customer need.
“Today, this company is engaged during a number of sectors including energy, petrochemicals, textiles, natural resources, retail, and telecommunications. Now that Google and Facebook are taking equity stakes within the firm, we may even see Reliance jostling for the highest spot within the next Index,” it said.
FutureBrand said six years on from the primary FutureBrand Index, the planet has changed dramatically, priorities have shifted and therefore the globe’s top 100 companies are handling challenges unthinkable even 12 months ago.
“The FutureBrand Index may be a global perception study that reorders PwC’s Global Top 100 Companies by Market Cap on perception strength instead of financial strength,” it said. “While the FutureBrand Index 2020 has uncovered variety of seismic shifts within the way companies work and the way they present themselves to the surface world, one key theme has stood out: individuality.”
The 2020 list is topped by Apple, while Samsung is ranked third, followed by Nvidia, Moutai, Nike, Microsoft, ASML, PayPal and Netflix.
Reliance ranks 91st on PWC 2020 list, it said.
“A slew of latest entrants to our Index include ASML Holdings, PayPal, Danaher, Saudi Aramco, and American Tower Corporation. In total, there are 15 new entrants this year, seven of which make it into the highest 20, including Reliance Industries slotting in at number two,” it said.
The FutureBrand Index isn’t supported marketing research . Unlike most other rankings, the Index offers a rigorous assessment of how prominent companies do and are likely to try to to over subsequent few years.
“We live in unprecedented times,” it said, adding the planet lives through the worst healthcare crisis during a century.
“But out of this may emerge a reimagined world, and it’ll be up to leading companies and therefore the people that work for them to reply to new demands and new expectations,” it said.
The FutureBrand Index 2020 examines the world’s leading firms and determine how they need fared over the past year.
“Our unique perspective shines a light-weight on the innovators also because the brands which have successfully navigated sector-specific rough waters. As we discovered, it are often premature to write down off a corporation in difficulty and risky to extol the virtues of a seemingly unbreakable brand,” it added