Swiggy has joined the quick delivery bandwagon by launching ‘Instamart’ in Gurugram. This service will deliver groceries within 45 minutes.
With Instamart, Swiggy will compete with BigBasket, Flipkart Quick and Reliance Jio mant in the fast grocery delivery race.
“Swiggy Instamart are going to be available in Gurugram from today onwards and may be accessed through the ‘Instamart’ tile within the Swiggy app,” the corporate said during a statement.
The platform is currently testing ‘Swiggy Instamart ‘to see how it augments the buyer promise of enabling unparalleled convenience by making grocery delivery more instant and pleasant , it added.
Swiggy has launched this service partnering with virtual stores, and therefore the delivery is enabled by Swiggy’s large walk delivery fleet. quite 2,500 items are going to be available within the category.
“Through Instamart, we would like to introduce the convenience grocery category in India,” it said.
Swiggy already operates ‘Swiggy Stores’, which lists products from nearby local stores.
“With the fastest deliveries within the segment (30 – 45 minutes), day and night serviceability (7 am – 12 midnight), a good assortment across categories like instant meals, snacks, ice creams, beverages, fruits & vegetables, Instamart will address the unmet grocery needs of the time-pressed, convenience-seeking urban consumer,” PTI quoted Swiggy.
The new service already found a couple of customers who couldn’t stop praising it on Twitter