Half a Million New Users added to ShareChat in an hour after ban on Chinese apps including TikTok
The regional social media platform claims to have added 15 million users in 36 hours
On Wednesday Social Networking Platform Sharechat on Wednesday said it has been getting 1/2 a million new users an hour since the ban on chinese apps including TikTok.
The company isn’t the sole one to profit from TikTok, Helo, Vigo Video and Likee being banned in India. Between them, TikTok, Helo, and Vigo Video had nearly 300 million users within the country, while Likee had over 115 million users, a big number of whom are from India.
Sharechat’s growth is slower compared thereupon of other Indian rivals, like Roposo. The Glance InMobi-owned video-sharing platform had said on Tuesday that it gained 10 million new users in as little as 12 hours after the ban. Roposo told Mint that it had been getting 6 lakh new users per hour on Tuesday.
Similarly, viral short video platform Chingari reported that it had reached 3.5 million users on Tuesday, growing at 80,000 new users per hour. Lesser known platforms like Trell and Bolo Indya also reported above-average growth thanks to the ban.
The ban has also left many TikTok users seeking new platforms for his or her content. Popular TikTok influencers Prem Vats and Noor Afshan switched to Roposo late on Tuesday. that they had 9.5 million and 9 million followers, respectively, on TikTok. consistent with Varun Saxena, founding father of Bolo Indya, a majority of users switching from TikTok to Bolo are from the Edutok segment of the Chinese platform.
While experts have said that the ban, including anti-China sentiments within the country, does create a chance for Indian brands, whether these new users will stick with these platforms remains to be seen. Sharechat says it’s over 150 million registered users immediately , of whom 60 million are monthly active users