Home Technology INSTAGRAM Launches TikTok Alternative REELS in India Today

INSTAGRAM Launches TikTok Alternative REELS in India Today

INSTAGRAM Launches TikTok Alternative REELS in India Today at 7:30PM

Instagram has launch TikTok Alternative called Reels today in India. Istagram was working on TikTok Alternative from a while.

This feature will be available in Instagram itself. The feature was being tested in Brazil till last year and now the company is plannig to do a pilottest in India.

Instagram launching its REELS feature move has come after India banning the 59 chinese apps inlcuding TikTok.

This new feature in Insta will try to fill up the vacuum left by TikTok and also will give competition to other similar apps Like Mitron, Roposo, Chingari, etc


Using the Reels feature, users are going to be ready to create short, 15-second videos during which they will lip-sync with music or other audio within the background. Users also can remix audio from existing clips from other accounts. Reels will have an editing section where users can adjust the video speed, add a countdown timer and more.

Furthermore, you’ll add music tracks, filters and AR effects to Reels. Facebook has even landed a affect Saregama to urge access to a listing of over 10,000 songs across various Indian genres in additional than 25 Indian languages. Facebook also has similar deals in situ with T-Series, Yash Raj Films and Zee Music Company to permit more popular Bollywood tracks for the videos.

Instagram Reels also will offer the choice to connect multiple 15-second clips to assist with seamless transitions in your content.


Reels will show abreast of the Instagram Explore tab which can help creators reach a bigger base of audience. It also can be accessed from the Camera button within the Instagram app, almost like how you create an Instagram Story. Reel creators also can be searched using music tracks, aside from searching by the account name. A public account also can share the Reels within the Explore Tab. Reels also will appear when searching by the hashtag, AR effect or the music track.

WHO are going to be ON INSTAGRAM REELS?

If TikTok was anything to travel by, the short video social networks thrive on influencer activities who command million-strong fanbases. Influencers, viral stars and unique content creators make videos that are funny and interesting and may often be endorsed by a brand as a part of a paid-partnership deal. it is also how thousands of influencers earn a living on Instagram. Reels also will have a bunch of known faces from the social media circuit at launch — The list includes Ammy Virk, Gippy Grewal, Komal Pandey, Arjun Kanungo, Jahnavi Dasetty aka Mahathalli, Indrani Biswas aka Wondermunna, Kusha Kapila, Radhika Bangia, RJ Abhinav and Ankush Bhaguna.


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