Instagram Users can sell products directly from the insta app
Instagram is bringing new feature next month, using which insta users can sell their merchandise directly.
Whether a candle business maker, a musician or a chef can use instagram to sell their products directly through instagram.
Starting July 9, MSEs or individuals who are eligible can start selling their products on instagram in all countries, including India.
The merchants can tag products they want to sell in their posts. If a customer clicks on the post, he/she will be redirected to the merchants webstie and can buy from it.
The Users must ensure to tag from a single website owned by the business, ensuring trusted shopping experience.
Shopping tags came first tiem by Instagram in 2016, followed by shopping tags in Instagram Stories in 2018. Instagram also opened up shopping features for celebrities and influencers in 2019. But so far, Instagram had largely left out creators from the shopping experience. The updated eligibility requirements also brings them into the fold.